Introduction
In January 2025 [1], accessiBe Inc and accessiBe Ltd reached a settlement with the Federal Trade Commission (FTC) concerning allegations of deceptive advertising practices. The settlement involves a $1 million payment to address claims related to the misrepresentation of their AI-powered web accessibility tool, accessWidget [2] [3] [4] [5].
Description
In the FTC’s complaint [3], it was asserted that accessiBe misrepresented the capabilities of accessWidget [3], which was marketed as a solution capable of ensuring compliance with the Web Content Accessibility Guidelines (WCAG) for all user websites within 48 hours. The FTC contended that accessibility overlays like accessWidget do not permanently alter web code or design; instead [3], they provide only temporary modifications that may not adequately address the needs of users with disabilities [3].
The complaint highlighted that accessiBe made false claims regarding the effectiveness of accessWidget in achieving WCAG compliance [3], as the tool often failed to make essential website components accessible [3]. Additionally, accessiBe was accused of misrepresenting third-party articles as independent reviews by failing to disclose financial connections to the reviewers, thereby misleading consumers about the credibility of these endorsements [3].
As part of the settlement [3], accessiBe is prohibited from making unsubstantiated claims about its automated products ensuring WCAG compliance unless such claims are supported by competent evidence. The company must also disclose any material connections with endorsers that could affect the perceived credibility of testimonials [3]. The agreement will be published in the Federal Register for public comment for 30 days before finalization [2]. The $1 million payment will be allocated by the FTC for consumer refunds, and violations of the consent order could result in civil penalties of up to $51,744 [2].
Conclusion
The settlement underscores the importance of truthful advertising and transparency in endorsements, particularly in the realm of digital accessibility tools. It serves as a reminder to companies about the legal and ethical obligations to provide accurate information and maintain integrity in marketing practices. The financial penalties and required changes in business practices aim to protect consumers and ensure fair competition in the marketplace.
References
[1] https://www.ftc.gov/legal-library/browse/cases-proceedings/2223156-accessibe-inc
[2] https://www.einpresswire.com/article/773969202/ftc-order-requires-online-marketer-to-pay-1-million-for-deceptive-claims-that-its-ai-product-could-make-websites-compliant-with-accessibility
[3] https://www.jdsupra.com/legalnews/misleading-artificial-intelligence-6745335/
[4] https://www.pymnts.com/news/regulation/2025/ftc-alleges-accessibe-made-deceptive-claims-about-web-accessibility-tool/
[5] https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-order-requires-online-marketer-pay-1-million-deceptive-claims-its-ai-product-could-make-websites
