Introduction
World [1] [2] [3] [4] [5], a digital identity initiative co-founded by OpenAI CEO Sam Altman, aims to revolutionize identity verification through biometric iris scanning and blockchain technology [2]. Previously known as WorldCoin [2] [5], the project seeks to enhance online security, combat fraud [2], and differentiate humans from AI systems as technology advances.
Description
World has officially launched six retail locations in the US to offer biometric iris scanning for identity verification [2]. This innovative project aims to establish a decentralized global identity verification system using iris scanning technology and blockchain to enhance online security, combat fraud [2], and effectively distinguish individuals from AI systems as technology advances. The company has developed a compact imaging device called the Orb [3], along with a portable version known as the Orb Mini, which captures images of a person’s face and eyes [5], generating a unique encrypted and anonymized identifier referred to as the “IrisCode.” Users who create a World ID are rewarded with 150 tokens of Worldcoin cryptocurrency, valued at just over one US dollar each [5].
Since its inception [2], World has secured over $140 million in funding [2], achieving a valuation of $1 billion as of 2021 [2]. The network currently includes over 26 million users globally, with more than 11 million verified identities, and aims to expand to one billion users [2], although growth has been slower than anticipated [2]. World plans to deploy up to 10,000 scanning devices across the US over the next year [1]. Previously, the initiative conducted iris scans in countries like Argentina and Kenya [5], but operations in Kenya were halted by the government due to privacy and data security concerns [5], and a ban was imposed in Spain over the collection of minors’ personal data.
World has established partnerships with Visa [5], introducing a crypto-linked debit card for users who have undergone iris scanning [2], and is reportedly in discussions to integrate on-chain card features into its self-custody crypto wallet [1]. Additionally, the company has partnered with Match Group, which is piloting age verification tools with Tinder in Japan [2]. However, the project has faced regulatory scrutiny in multiple countries, particularly from Hong Kong [2], where authorities requested a halt to data collection due to concerns regarding data storage practices [2]. While the initiative retains some personal data to prevent fraud [2], it is claimed that this data is decentralized and challenging to reverse-engineer [2]. The chief information security officer of a key contributor to the project noted that individuals’ data is distributed among various parties [2], including financial institutions and blockchain entities [2]. Despite regulatory challenges [1] [4], research indicates a significant acceptance of biometric authentication among US consumers [1], with many utilizing such tools for online transactions [1]. The future adoption of its “proof-of-human” ID in the US remains uncertain as biometric systems proliferate and individuals are increasingly asked to exchange personal data for convenience and access.
Conclusion
The World initiative represents a significant step forward in the realm of digital identity verification, leveraging cutting-edge technology to address pressing security and fraud concerns. However, its success will depend on navigating regulatory landscapes and addressing privacy concerns. As biometric systems become more prevalent, the balance between convenience and privacy will be crucial in determining the widespread adoption of such technologies.
References
[1] https://www.pymnts.com/cryptocurrency/2025/sam-altman-brings-iris-scanning-company-world-to-us/
[2] https://www.nbcchicago.com/news/business/money-report/sam-altmans-eye-scanning-id-project-launches-in-u-s-with-six-locations/3734896/
[3] https://www.foxbusiness.com/technology/sam-altmans-iris-scanning-tech-launches-us-raising-alarm-over-privacy-global-control
[4] https://cryptorank.io/news/feed/e6359-sam-altman-world-unveils-iris-scanning-crypto-project-in-us
[5] https://www.jdsupra.com/legalnews/ai-news-roundup-los-angeles-ramps-up-9207064/
